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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN:
  • 0130411507
  • 8120323092
Subject(s): DDC classification:
  • 658.827/ K291s 22
LOC classification:
  • HD69.B7 K45 2003
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8343/ K291s (Browse shelf(Opens below)) 3 Available 010159
Book Book Daffodil International University Library General Stacks Non-fiction 658.8343/ K291s (Browse shelf(Opens below)) 4 Available 010160
Book Book Daffodil International University Library General Stacks Non-fiction 658.8343/ K291s (Browse shelf(Opens below)) 1 Available 008113
Book Book Daffodil International University Library General Stacks Non-fiction 658.8343/ K291s (Browse shelf(Opens below)) 2 Available 009563
Total holds: 0
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Includes bibliographical references and index.

BBA, BRE

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