Amazon cover image
Image from Amazon.com

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2001.Edition: 8th edDescription: xxiv, 776 p. : col. ill. ; 27 cm +ISBN:
  • 0072416882
Subject(s): DDC classification:
  • 658.83420973/ H392c 22
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Total holds: 0

Includes bibliographical references and indexes.

BBA, BRE

There are no comments on this title.

to post a comment.