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Basic marketing : a managerial approach E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.
Material type:
TextPublication details: Homewood, Ill. : R.D. Irwin, 1981.Edition: 7th edDescription: xix, 762 p. : ill. ; 25 cmISBN: - 0256025339
- 658.8/M478b 19
- HF5415.13Â .M369 1981
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Daffodil International University Library General Stacks | Non-fiction | 658.8/M478b (Browse shelf(Opens below)) | 1 | Available | DIIT00334 |
Total holds: 0
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| 658.8820/C689c Consumer and business credit management | 658.8I19/ I19 No title Idea marketing: a primer / | 658.8/K874p No title Principles of Marketing / | 658.8/M478b Basic marketing : | 658.8/N378m Marketing management and the Indian economy. | 658.8/R147r Principles of marketing | 658.9133/C494m Management policies for commercial banks |
Includes bibliographical references and indexes.
BBA, BRE
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