Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford.

By:

Smith, P. R

Contributor(s):

Material type: Text

TextPublication details: London ; Dover, N.H. : Kogan Page, c1997.Description: xii, 290 p. : ill., figs., tables ; 23 cmISBN:

0749420138

Subject(s):

Communication in marketing

Genre/Form:

Electronic books.

Additional physical formats: No titleDDC classification:

22 658.802/ S642s

LOC classification:

HF5415.123 .S65 1999eb

Online resources:

Click here for full text.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	658.802/ S642s (Browse shelf(Opens below))	1	Available		003543

Total holds: 0

Browsing Daffodil International University Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.802/ S636t No title The Agile Marketer : turning customer experience into your competitive advantage /	658.802/ S636t No title The Agile Marketer : turning customer experience into your competitive advantage /	658.802/ S636t No title The Agile Marketer : turning customer experience into your competitive advantage /	658.802/ S642s Strategic marketing communications :	658.804/ A528s No title Selling to the Government : What it Takes to Compete and Win in the World's Largest Market /	658.804/ A528s No title Selling to the Government : What it Takes to Compete and Win in the World's Largest Market /	658.804/ B167m Marketing strategy and management /	Next

Includes bibliographical references and index.

BBA

Electronic reproduction. Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. Excludes the content of the material which accompanied the original book.

There are no comments on this title.

to post a comment.