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The marketing accountability imperative : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.
Material type:
TextPublication details: San Francisco : Jossey-Bass, c2009.Edition: 1st edDescription: xiv, 450 p. : ill. ; 24 cmISBN: - 9780787998325 (cloth)
- 078799832X (cloth)
- 658.8/ D923m 22
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Daffodil International University Library General Stacks | Non-fiction | 658.8/ D923m (Browse shelf(Opens below)) | 1 | Available | 016846 | |||
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Daffodil International University Library General Stacks | Non-fiction | 658.8/ D923m (Browse shelf(Opens below)) | 2 | Available | 016847 |
Total holds: 0
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| 658.8/ D151b No title Basic Marketing Management / | 658.8/ D544o The 1-page marketing plan : | 658.8/ D923m No title The marketing accountability imperative : driving superior returns on marketing investments / | 658.8/ D923m No title The marketing accountability imperative : driving superior returns on marketing investments / | 658.8/ D994c The CRM handbook : | 658.8/ D994c The CRM handbook : | 658.8/ E859m Marketing / |
Includes bibliographical references (p. 427-431) and index.
BBA
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