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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN: - 0071125116
- 0070387672
- 658.834/ L886c 23
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Daffodil International University Library General Stacks | Non-fiction | 658.834/ L886c (Browse shelf(Opens below)) | 1 | Available | 009558 |
Total holds: 0
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| 658.83/ Z68e Essentials of marketing research / | 658.83/ Z68e Essentials of marketing research / | 658.8302854678/ F728i No title Internet marketing intelligence : research tools, techniques, and resources / | 658.834/ L886c No title Consumer behavior : concepts and applications / | 658.8342/ A751c No title Consumers / | 658.8342/ A751c Consumers / | 658.8342/ A751c Consumers / |
Includes bibliographical references (p. 733-782) and index.
BBA, BRE
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