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Consumers / Eric Arnould, Linda Price, George Zinkhan
Material type:
TextPublication details: Boston : McGraw-Hill, c2002.Edition: 1st edDescription: xviii, 750 p. : col. ill. ; 25 cmISBN: - 0256133603 (alk. paper)
- 658.8342/ A751c 23
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Daffodil International University Library General Stacks | Non-fiction | 658.8342/ A751c (Browse shelf(Opens below)) | 1 | Available | 002200 |
Total holds: 0
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| 658.83/ Z68e Essentials of marketing research / | 658.8302854678/ F728i No title Internet marketing intelligence : research tools, techniques, and resources / | 658.834/ L886c No title Consumer behavior : concepts and applications / | 658.8342/ A751c No title Consumers / | 658.8342/ A751c Consumers / | 658.8342/ A751c Consumers / | 658.8342/ A844c Consumer behavior and marketing action / |
Includes bibliographical references and indexes.
BBA, BRE
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