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Consumer behavior : building marketing strategy / Del I Hawkins, Mothersbaugh David L, Amit Mookerjee
Material type:
TextPublication details: New York : McGraw-Hill., c2010. [Reprint 2011].Edition: 11th edDescription: xxix, 866 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 007068216x
- 23 658.83420973/ H392c
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Daffodil International University Library General Stacks | Non-fiction | 658.83420973/ H392e (Browse shelf(Opens below)) | 1 | Available | 018050 | ||
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Book
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Daffodil International University Library General Stacks | Non-fiction | 658.83420973/ H392e (Browse shelf(Opens below)) | Available | 018051 |
Total holds: 0
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Includes bibliographical references and indexes.
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