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	1.	In search of the obvious : the antidote for today's marketing mess / Jack Trout. by Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online resources: Publisher description Table of contents only Availability: Items available for loan: Daffodil International University Library (3)Location, call number: General Stacks 658.8/ T859i, ... Place hold Request article Log in to add tags Add to cart (remove)
	2.	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003 Availability: Items available for loan: Daffodil International University Library (4)Location, call number: General Stacks 658.8343/ K291s, ... Place hold Request article Log in to add tags Add to cart (remove)
	3.	Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin. by Trout, Jack Rivkin, Steve, 1947- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2000 Availability: Items available for loan: Daffodil International University Library (1)Location, call number: General Stacks 658.8/ T859d. Place hold Request article Log in to add tags Add to cart (remove)
	4.	Building a storybrand : clarify your message so customers will listen / Donald Miller. by Miller, Donald, 1971- [author.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: [New York] : Harper Collins, Grand Haven, MI : Brilliance Audio. 2017 Other title: Building a story brand Availability: Items available for loan: Daffodil International University Library (1)Location, call number: General Stacks 658.802/ M61b. Not available: Daffodil International University Library: Checked out (1). Place hold Request article Log in to add tags Add to cart (remove)
	5.	Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp. by Steenkamp, Jan-Benedict E. M Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Palgrave Macmillan, 2017 Availability: Items available for loan: Daffodil International University Library (1)Location, call number: General Stacks 658.827/ S813g. Place hold Request article Log in to add tags Add to cart (remove)