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Consumer behavior : building marketing strategy / Del I Hawkins, Mothersbaugh David L, Amit Mookerjee

By: Material type: TextTextPublication details: New York : McGraw-Hill., c2010. [Reprint 2011].Edition: 11th edDescription: xxix, 866 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 007068216x
Subject(s): DDC classification:
  • 23 658.83420973/ H392c
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.83420973/ H392e (Browse shelf(Opens below)) 1 Available 018050
Book Book Daffodil International University Library General Stacks Non-fiction 658.83420973/ H392e (Browse shelf(Opens below)) Available 018051
Total holds: 0

Includes bibliographical references and indexes.

BBA

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