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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2005.Description: xix, 284 p. : ill. ; 24 cmISBN:
  • 0471718378 (cloth)
Subject(s): DDC classification:
  • 659.1/ J232l 22
LOC classification:
  • HF5822 .J33 2005
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/ J232l (Browse shelf(Opens below)) 1 Available 014870
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/ J232l (Browse shelf(Opens below)) 2 Available 014871
Total holds: 0

Includes bibliographical references and index.

BBA, BRE

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