Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / John Berry.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2005.Description: ix, 325 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	658.15/ B533t (Browse shelf(Opens below))	1	Available		010075

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Includes bibliographical references (p. 291-309) and index.

BBA, BRE

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