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Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford.

By: Contributor(s): Material type: TextTextPublication details: London ; Dover, N.H. : Kogan Page, c1997.Description: xii, 290 p. : ill., figs., tables ; 23 cmISBN:
  • 0749420138
Subject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 22 658.802/ S642s
LOC classification:
  • HF5415.123 .S65 1999eb
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.802/ S642s (Browse shelf(Opens below)) 1 Available 003543
Total holds: 0

Includes bibliographical references and index.

BBA

Electronic reproduction. Boulder, Colo. : NetLibrary, 2002. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. Excludes the content of the material which accompanied the original book.

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