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The observational research handbook : understanding how consumers live with your product / Bill Abrams.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Il. : NTC Business Books, c2000.Description: xxiv, 277 p. : ill., figs. ; 24 cmISBN:
  • 065800073X
Subject(s): DDC classification:
  • 658.83421/ A158o 22
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.83421/ A158o (Browse shelf(Opens below)) 1 Available 003775
Book Book Daffodil International University Library General Stacks Non-fiction 658.83421/ A158o (Browse shelf(Opens below)) 2 Available 003906
Total holds: 0

At head of title: American Marketing Association.

Includes bibliographical references (p. 267-269) and index.

BBA, MBA

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