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Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi and Robert Rose.
Material type:
TextPublication details: New York : McGraw-Hill Education, c2018.Description: xii, 260 pages ; 24 cmISBN: - 9781260026429 (alk. paper)
- 1260026426
- 658.8/ P981k 23
- HF5415.13 .P85 2018
Contents:
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Daffodil International University Library General Stacks | Non-fiction | 658.8/ P981k (Browse shelf(Opens below)) | 1 | Available | 024611 |
Total holds: 0
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
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