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1.
In search of the obvious : the antidote for today's marketing mess / Jack Trout. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
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Availability: Items available for loan: Daffodil International University Library (3)Location, call number: General Stacks 658.8/ T859i, ...

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2.
Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2000
Availability: Items available for loan: Daffodil International University Library (1)Location, call number: General Stacks 658.8/ T859d.

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