Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane,
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Vanitha Swaminathan, Ambi M. G. Parameswaran, Isaac C. Jacob - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2022. - xxx, 642 p. : ill. ; 26 cm.
Includes bibliographical references and index.
978-9353946135
Brand name products--Management.
658.827/ K291s
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Vanitha Swaminathan, Ambi M. G. Parameswaran, Isaac C. Jacob - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2022. - xxx, 642 p. : ill. ; 26 cm.
Includes bibliographical references and index.
978-9353946135
Brand name products--Management.
658.827/ K291s