Principles of marketing / (Record no. 17867)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00748nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhDIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251011101221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251011s2018 nyu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357055215 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | BD-DhDIU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/ P954 |
| Edition number | 23 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson education ; |
| Date of publication, distribution, etc | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 736 pages :L |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA, MBA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 21339 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | author. |
| Personal name | Armstrong, Gary |
| Relator term | author. |
| 9 (RLIN) | 1731 |
| Personal name | Balasubramanian, Sridhar |
| Relator term | author. |
| 9 (RLIN) | 22262 |
| Personal name | Agnihotri, Prafulla |
| 9 (RLIN) | 13216 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 45 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 11/10/2025 | Purchased | 1514.00 | 658.8/ P954 | 032922 | 11/10/2025 | 1 | 11/10/2025 | Book | |||||
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 11/10/2025 | Purchased | 1514.00 | 658.8/ P954 | 032923 | 11/10/2025 | 2 | 11/10/2025 | Book | |||||
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 11/10/2025 | Purchased | 1514.00 | 658.8/ P954 | 032924 | 11/10/2025 | 3 | 11/10/2025 | Book | |||||
| Dewey Decimal Classification | Non-fiction | Daffodil International University Library | Daffodil International University Library | General Stacks | 11/10/2025 | Purchased | 1514.00 | 658.8/ P954 | 032925 | 11/10/2025 | 4 | 11/10/2025 | Book |