Marketing management : a south Asian perspective / Philip Kotler... [et al.]

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2014.Edition: 14th edDescription: xxv, (various pagings) p. : col. ill. ; 29 cmISBN:

9780132102926
0132102927
9788131767160

Subject(s):

DDC classification:

658.8/ M345 22

Contents:

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	16	Available		022185
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	17	Available		022186
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	11	Available		018945
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	12	Checked out	14/08/2017	018946
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	13	Available		018947
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	14	Available		018948
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	15	Available		018949
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	1	Available		018712
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	2	Available		018713
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	3	Available		018714
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	4	Available		018715
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	5	Available		018716
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	6	Available		018717
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	7	Available		018718
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	8	Available		018719
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	9	Available		018720
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ M345 (Browse shelf(Opens below))	10	Available		018721

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Includes bibliographical references and index.

BBA

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