Integrated marketing communications / Kirti Dutta
Material type:
TextPublication details: New Delhi : Oxford university press, 2016.Description: xix, 469 pages : Illustrations, 25 cmISBN: - 978019946852
- 0199964855
- 658.802/ D979i 23
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Daffodil International University Library General Stacks | Non-fiction | 658.802/ D979i (Browse shelf(Opens below)) | 2 | Available | 027625 | |||
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Daffodil International University Library General Stacks | Non-fiction | 658.802/ D979i (Browse shelf(Opens below)) | 3 | Available | 027626 |
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| 658.802/ C898s No title Strategic marketing / | 658.802/ D475s Strategic management : | 658.802/ D979i No title Integrated marketing communications / | 658.802/ D979i No title Integrated marketing communications / | 658.802/ D979i No title Integrated marketing communications / | 658.802/ K491b No title Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | 658.802/ K491c The W. Chan Kim & Renee Mauborgne Blue Ocean Strategy reader / |
Includes bibliographical references and index.
Introduction to cryptography and cryptocurrencies -- How Bitcoin achieves decentralization -- Mechanics of Bitcoin -- How to store and use Bitcoins -- Bitcoin mining -- Bitcoin and anonymity -- Community, politics, and regulation -- Alternative mining puzzles -- Bitcoin as a platform -- Altcoins and the cryptocurrency ecosystem -- Decentralized institutions: the future of Bitcoin? -- Conclusion.
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