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Advertising and promotion: an integrated marketing communications perspective / George E. Belch Michael A. Belch.

By: Material type: TextTextPublication details: Boston, Mass : Irwin/McGraw-Hill, c2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. ol. ill. ;, 29 cmISBN:
  • 0072314451
Subject(s): DDC classification:
  • 659.1/B426a 21
LOC classification:
  • HF5823 .B387 2001
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/ B426a (Browse shelf(Opens below)) 1 Available 002177
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/ B426a (Browse shelf(Opens below)) 2 Available 002178
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/ B426a (Browse shelf(Opens below)) 3 Available 002179
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/ B426a (Browse shelf(Opens below)) 4 Available 002180
Book Book Daffodil International University Library General Stacks Non-fiction 659.1/ B426a (Browse shelf(Opens below)) 5 Available 002181
Total holds: 0

BBA, BRE

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