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The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson.

By: Material type: TextTextPublication details: Old Tappan, New Jersey : Pearson Education, Inc., 2015.Description: x, 257 pages : illustrations ; 24 cmISBN:
  • 9780134084503
  • 0134084500
Other title:
  • Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer
Subject(s): Genre/Form: DDC classification:
  • 23 658.8
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ J653f (Browse shelf(Opens below)) 1 Available 024718
Total holds: 0

Includes bibliographical references and index.

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